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**Use Cases | Frameworks | Leave a Review | Need help?**

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Make users stay from Day One

Increase activation, reduce time-to-value, and improve retention.

I use this ACTIVATE method with my teams regularly.

When to Use This

• Users signing up but not sticking.
• Confusion in onboarding.
• Low product usage after first login.
• Teams shipping features that go unused.
• Want to improve Day 1 / 7 / 30 retention.

https://testimonial.to/darpan-dadhaniya

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Analyze Activation Moments

Goal: Pinpoint the user action that signals the core value experienced.

• Talk to users: "When did they find value?"
• Review data: What do retained users do in the first session/day?
• Map at least 1 activation points for each user type

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Pro Tip!

• Data sources for your product’s core promise.
• Your product’s core promise to each user type. </aside>

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Choose Metrics

Goal: Set the metrics that indicate activation experiments are working.

Choose a leading indicator of activation and correlated lagging metrics:

• Time to Value (TTV)
• % Activated Users
• Day 1 / Day 7 retention
• Feature usage frequency

Collect baseline data, if possible.

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Check out these playbooks

Metrics Playbook

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• Pro Tip! For Don’t Have Data Yet (Pre-Launch / MVP) </aside>

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Tag User Types

Goal: Identify distinct user groups that need unique paths to value.

• Use qualitative data
  • Sales notes, onboarding calls, and signup surveys.
• Define at least 2 - 4 primary segments based on:
  • Role: E.g., end-user vs admin.
  • Company type: freelancer vs agency vs mid-market.
  • Job to be done: Core thing users wants to do using the app.

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• Pro Tip! Ways to identify user types. </aside>

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Identify Activation Flow

Goal: Identify the essential steps leading to "lightbulb" moment.

• For each segment, answer:
  • “What 1–3 actions get them to perceived value?”
  • “Which features are must-use to succeed?”
• Prioritize these steps in the onboarding flow.

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