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Database | Use Cases | Frameworks | Need help?

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The most comprehensive breakdown of B2B/B2C SaaS metrics

Designed to help product managers, founders, operators, analysts, and growth teams make smarter, faster, and more aligned decisions.

I will update this document periodically because I use it regularly.

Enjoy this 170+ metrics list!

What You'll Find Inside

Each row in this table represents a key SaaS metric. Every metric includes:

Metric Name – Standard name or acronym used in SaaS.
Definition – A clear explanation of what the metric measures.
Type – Is it a Leading or Lagging indicator?
Funnel Stage/Department – Where the metric fits your business.
- e.g., Revenue, Retention, Product, AARRR metrics + a few more helpful categories.

When to Use This

Build dashboards → Use this database to guide your KPI dashboards in tools like Looker, Tableau, or Retool.

Define OKRs → Align OKRs with metrics that matter most to each team or company goal.

Train teams → Share this with new team members, founders, or analysts to level up shared language around SaaS health.

https://testimonial.to/darpan-dadhaniya

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More helpful **frameworks** for Better Metric Choices

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Metrics Database

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Click Load more in tables to see more of the list.

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Choosing the Right Metrics

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Choosing a North Star Metrics

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Framework: Choosing a Good Counter Metrics

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Framework: How to make custom metrics

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Companion Playbooks

This is part of a suite of playbooks.

Think Metrics, Roadmaps, Prioritization, Experimentation, and more | Check out Playbooks

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https://testimonial.to/darpan-dadhaniya

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Seeking Senior, Principal, or Lead Product roles at Series A-D SaaS companies

I bring 10+ years of scaling SaaS products from early traction to sustainable growth. Based in Toronto.

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Let's connect → LinkedIn

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About me

Darpan Dadhaniya

Toronto, Canada

Leadership Values

Product Thinking

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Product-Led Growth

Activation Playbook

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Product Foundations

Metrics Playbook

Roadmap Playbook

Prioritization Playbook

Experiments Playbook

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