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Launch smarter experiments. Prioritize faster. Build with confidence.
I use this TRIPPER method with my teams every day.
[https://embed-v2.testimonial.to/badge/darpan-dadhaniya?backgroundColor=513dd9&starColor=ffa500&fontColor=ffffff&fontFamily=Roboto&reviewTerm=review&fontSize=16&avatarSelection=automated&reviewTermPlural=reviews&alignment=center&customTemplate=Loved+by+{total}+teams&data-resize="true" data-resize-width="true" style="width:fit-content"](https://embed-v2.testimonial.to/badge/darpan-dadhaniya?backgroundColor=513dd9&starColor=ffa500&fontColor=ffffff&fontFamily=Roboto&reviewTerm=review&fontSize=16&avatarSelection=automated&reviewTermPlural=reviews&alignment=center&customTemplate=Loved+by+{total}+teams&data-resize="true" data-resize-width="true" style="width:fit-content")
https://testimonial.to/darpan-dadhaniya
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Objective | What business or user goal are we chasing? |
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Hypothesis | If we X, then Y (the metric) will change by Z%. |
Success Criteria: | - Metric |
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Check out these playbooks
Metrics Playbook Roadmap Playbook
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Source | What It Reveals |
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User interviews | Real motivations, pain points, unmet needs |
Support tickets | Recurring issues, feature requests, bugs |
Session replays | Navigation flows, friction hotspots |
Usability tests | Task success/failure rates, UI confusion |
Customer surveys | Satisfaction scores (NPS), open‑ended feedback |
Source | What It Reveals |
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Analytics trends | Funnel conversion, retention, engagement |
A/B test previews | Expected lift/dip, variant performance |
Benchmark data | Industry norms, competitor performance |
Event logs | Feature usage counts, error rates |
Heatmaps & scrollmaps | Click density, scroll depth, attention zones |
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Aim for 5–10 distinct ideas:
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I would suggest either of these methods to avoid analysis paralysis:
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