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**Use Cases | Frameworks | Leave a Review | Need help?**

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Turn insights into lasting customer relationships

Increase activation, reduce time-to-value, and improve retention.

I use this ACTIVATE method with my teams regularly.

When to Use This

• Retention curves have plateaued and churn won’t budge.
• Dashboards exist, but insights rarely trigger action.
• Churn reasons are captured but never shape the roadmap.
• Win Back churned users
• Want to improve Day 1 / 7 / 30 retention.

[https://embed-v2.testimonial.to/badge/darpan-dadhaniya?backgroundColor=513dd9&starColor=ffa500&fontColor=ffffff&fontFamily=Roboto&reviewTerm=review&fontSize=16&avatarSelection=automated&reviewTermPlural=reviews&alignment=center&customTemplate=Loved+by+{total}+teams&data-resize="true" data-resize-width="true" style="width:fit-content"](https://embed-v2.testimonial.to/badge/darpan-dadhaniya?backgroundColor=513dd9&starColor=ffa500&fontColor=ffffff&fontFamily=Roboto&reviewTerm=review&fontSize=16&avatarSelection=automated&reviewTermPlural=reviews&alignment=center&customTemplate=Loved+by+{total}+teams&data-resize="true" data-resize-width="true" style="width:fit-content")

https://testimonial.to/darpan-dadhaniya

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Map Retained Value

Define What ‘Retained’ Means

Goal: Agree on the moment that proves value and predicts long-term use.

• What is the Core Value your product delivers?

• “Define long-term usage” → “Agree what ‘retained’ means.”

  • e.g. weekly report sent, monthly active project, recurring team usage

• Choose a leading indicator of retention and correlated lagging metrics:

  Leading	Lagging
  Time to Value (TTV)	Day 1 / Day 7 retention
  % Activated Users	Renewal Rate
  Weekly Key-Action Frequency	Gross Revenue Retention (GRR)
  Setup Completion %	Net Revenue Retention (NRR)
  Feature Adoption Milestone	Logo Retention Rate

• Collect baseline data, if possible.

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Check out these playbooks

Metrics Playbook

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Enable Early Value

Activation & Time-to-Value

• Help users understand + experience value quickly (First Value)
• Remove setup friction (data import, onboarding, tutorials)
• Personalize onboarding by segment, intent, or JTBD

Goal: Get every signup to the Core Value Event fast.

• Instrument funnel
  • Track: signup_started → signup_completed → core_value_event.
• Trim signup friction
  • 1–3 form fields, SSO, confirm email after first value.
• Personalize onboarding
  • ≤ 4 profiling Qs → branching checklist or template.
• Surface instant value
  • Pre-loaded sample data, empty-state templates, walkthroughs.
• Trigger nudges
  • Inactivity, missed key steps, persona milestones → in-app/email reminders.
• Shorten TTV continuously
  • Weekly tests on copy, CTA placement, step count; watch TTV & Day-1 curves.

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Check out these playbooks

Activation Playbook

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Pro Tip! Empty states kill momentum - always show a ready-made example first.

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Adopt Sticky Habits

Embed Core Usage Loop

• Create Core Usage Loops (e.g. log task → get reminder → complete → feel progress)
• Build incentives or feedback (streaks, progress bars, social proof)
• Trigger consistent usage via integrations, reminders, notifications

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Entry Point supplements

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