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The Challenge
This SaaS product had a leaky funnel.
Users were signing up, but few were sticking.
Low engagement, weak onboarding, and high churn were stalling revenue growth.
Key problems
- Daily Active Users (DAU) were flat.
- Churn within 7 days was killing LTV.
- Product experience was fragmented, not guided.
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What I Did
- Built a data-driven prioritization system focused on post-signup success.
- Designed and tested onboarding flows that aligned value delivery with user intent.
- Launched a beta testing + user research program to extract insight, not just feedback.
- Used analytics to identify aha moment triggers, then engineered flows around them.
- Set up a retention dashboard and pair it with experimentation sprints.
How I Think
You don’t grow retention by throwing features at churn.
You grow it by aligning behaviour, value, and timing.
This work was about engineering user habits, not just adding features.
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Results
- 📈 29x growth in daily active users (1,000 ➝ 60,000).
- 🔁 75% retention post-onboarding optimization.
- 💰 25% increase in renewals.
- 🔬 Product insights that drove roadmap re-prioritization.
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Client name under NDA.
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Targeting to Staff, Principal, or Lead Product Roles
Series A-F funded SaaS stuck between $500K-$10M ARR?
Need someone who speaks both product and revenue?
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<img src="/icons/cursor-click_orange.svg" alt="/icons/cursor-click_orange.svg" width="40px" />
Message me → LinkedIn
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Darpan Dadhaniya
Toronto, Canada
About Me
Leadership Values
Case Studies
Product Thinking
Product-Led Growth
Activation Playbook
Product Foundations
Metrics Playbook
Roadmap Playbook
Prioritization Playbook
Experiments Playbook
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