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The Challenge

• This SaaS product had a leaky funnel.
• Users were signing up, but few were sticking.
• Low engagement, weak onboarding, and high churn were stalling revenue growth.

Key problems

• Flat Daily Active Users (DAU).
• Churn within 7 days was killing LTV.
• Onboarding felt random, not guided. </aside>

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What I Did

• Built a data-first roadmap priority system focused on post-signup success.
• Redesigned onboarding around “aha” moments.
• Ran rapid experimentation.
• Launched a beta loop + user research program to mine insight, not opinion.
• Set up a retention dashboard tied to experimentation sprints.

How I Think

• I don’t grow retention by throwing features at churn.
• I grow it by aligning user behaviour, value, and timing. </aside>

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Results

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📈 29x growth in daily active users (1,000 ➝ 60,000).

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🔁 75% retention post-onboarding optimization.

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💰 25% increase in renewals.

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🔬 Product insights drove roadmap priority.

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Client name under NDA.

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Targeting to Staff, Principal, or Lead Product Roles

Series A-F funded SaaS stuck between $500K-$10M ARR?

Need someone who speaks both product and revenue?

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Message me → LinkedIn

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Darpan Dadhaniya

Toronto, Canada

About Me

Leadership Values

Case Studies

Product Thinking

• Sitemap

  Playbooks

Product-Led Growth

Activation Playbook

Product Foundations

Metrics Playbook

Roadmap Playbook

Prioritization Playbook

Experiments Playbook

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