<aside>

I scale B2B and B2C SaaS growth through product-led strategies and structured experimentation.

From user conversion to activation and retention, I deliver measurable outcomes systematically.

[https://embed-v2.testimonial.to/badge/darpan-dadhaniya?backgroundColor=513dd9&starColor=ffa500&fontColor=ffffff&fontFamily=Roboto&reviewTerm=review&fontSize=16&avatarSelection=automated&reviewTermPlural=reviews&alignment=center&customTemplate=Loved+by+{total}+teams&data-resize="true" data-resize-width="true" style="width:fit-content"](https://embed-v2.testimonial.to/badge/darpan-dadhaniya?backgroundColor=513dd9&starColor=ffa500&fontColor=ffffff&fontFamily=Roboto&reviewTerm=review&fontSize=16&avatarSelection=automated&reviewTermPlural=reviews&alignment=center&customTemplate=Loved+by+{total}+teams&data-resize="true" data-resize-width="true" style="width:fit-content")

</aside>

<aside>

Conversion & Activation

Learn how structured testing and funnel instrumentation turned guesswork into measurable wins across a $4B portfolio.

<aside>

Doubled B2B Conversion Rates with Product Experimentation

</aside>

</aside>

<aside>

Onboarding & Retention

A full redesign of activation and onboarding systems led to sticky product usage and user-driven growth.

<aside>

29x Daily Active Users and 75% Retention with PLG Onboarding

</aside>

</aside>

<aside>

Product Thinking Examples → Product Thinking

</aside>

<aside>

Hear what others have to say

https://embed-v2.testimonial.to/w/darpan-dadhaniya?animated=on&theme=dark&shadowColor=000000&speed=0.5&hideDate=on&tag=all&cc=off

</aside>

<aside>

Targeting to Staff, Principal, or Lead Product Roles

Series A-F funded SaaS stuck between $500K-$10M ARR?

Need someone who speaks both product and revenue?

<aside> <img src="/icons/cursor-click_orange.svg" alt="/icons/cursor-click_orange.svg" width="40px" />

Message me → LinkedIn

</aside>

Darpan Dadhaniya

Toronto, Canada


About Me

Leadership Values

Case Studies

Product Thinking


Product-Led Growth

Activation Playbook

Product Foundations

Metrics Playbook

Roadmap Playbook

Prioritization Playbook

Experiments Playbook

</aside>